Don't Say Usable if You Don't Mean It

I'm pretty sure Helveticards, a deck of playing cards with a trendy sort of functional Swiss design, is supposed to be tongue-in-cheek, but one phrase in their description made me clench a bit:

Helveticards are the beautiful, usable alternative to the traditional deck of cards...

That, it must be said, is a bold assertion, as if it's a wonder anyone can get through a game of solitaire with the woefully unusable traditional pack.

Dudes, the usability of the playing card has, due to the economics involved, been refined for centuries and has been pretty well standardized since the 19th century or so.  Check the comparison with a card from a generic China Airlines pack:

Okay, the Helveticard admittedly looks cooler, but more usable?

While the Helveticard has a tasteful small indication of number and suit surrounded by artful whitespace in the corner, the standard card packs it large and clear all the way into the corner -- suit below number so you can see exactly what you have with minimum fanning.  The Helveticard at least keeps the upper-left/lower-right symmetry, but if you happen to flip it upside-down, the card indicator is color-inverted for chrissakes.  In fact the Helveticard shows a disturbing lack of commitment to symmetry, with the big 5 and suit indicators off to the side with a definite opinion on "up".  I'm imagining a group of designers picking up their hands, fastidiously rotating their cards to be right-way-up.

Also, do we really need a textual "Five of Clubs"?  It's not currency, it's a playing card;  half the games played with it were probably invented by illiterate people.

Trendy styling, poor design.  Vignelli and Brunson would be displeased.

Review: Braun AW60 Chronograph

I have a complete obsession for objects that combine design and mechanical function, and the wristwatch may be the platonic ideal of such an object (with the automobile close behind).  I've built up a little design-focused collection of watches -- so far nothing over $350 or so -- that I'm planning to post reviews of over time.  It turns out there are some really great, well-built designs out there that aren't frivolity status indicators.  So to begin...

I had a bunch of watches growing up (from the still-awesome Casio calculator watch to a variety of Swatches), but the Braun AW60 chronograph was the first that I thought of as "grown-up" watch.  I bought this in college, and for $300 from a Danish mail-order retailer it was my most expensive watch for a long time; I blew months of CD money on it because I couldn't imagine a more perfect watch:  a small, light-weight magnesium chronograph with a design focused on the beauty of function.  If I can make any claim to status, it's that I bought this a decade before Dieter Rams became an ID geek idol.

It's cliché to say a watch looks like an instrument (aviation, nautical, scientific, etc.), but to my eye Braun makes virtually the only watches that are designed like pure time-keeping instruments.  Most "instrument" watches have a design that only references the surface aesthetics -- the styling -- of an instrument for another purpose.  That isn't to say that I'm not into a nice altimeter-looking watch, but I still have more engineer's respect for the Braun than just about anything.

To violate my own point a bit, I'd like to draw a comparison to another instrument that I use somewhat anachronistically:

This is a caliper that was passed to me from my dad.  The ones you get today are really similar, except the readout is a little LCD instead of a mechanical dial directly connected to the mechanism of the caliper like this has.  The LCD lets me switch between metric and SAE units and re-zero my scale digitally, but, much like most digital watches (or reading the time from your cellphone for that matter), it loses the elegance and simplicity of the dial.

I love that the design of the "face" of the caliper is so similar to that of the Braun.  Both were designed to be easy to read at less than arm's length on an inch-wide gauge, with a similar granularity of "measurement".  Dieter discovered the same simplicity that the designer of the caliper did, and wrapped it in just the right styling details to make a great looking watch.

Bad Design

Bad design, particularly industrial design, is a subject I've wanted to write something about for a while, but I make it a policy not to talk about design unless I have a proper example as otherwise it turns out much like talking about love:  interesting only for the person talking.  So today I was fortunate to find a truly excellent example of just the kind of bad design I had in mind.



This is the "Helios", by designer Kim Gu-Han, which recently won "best use of technology" in the 2008 Interior Motives Design Awards.  It looks pretty cool, and it is horrendously terrible ID.

Communicating with Style

I've developed a preoccupation with grammar and literary style recently, which is a little weird for an engineer. I've thoroughly enjoyed reading things like Orwell's Politics and the English Language, I've been trying my hand at writing a bit, and I've nurtured a deep revulsion of business-world statements like

"we will create go-forward action items offline"

that replace direct statements like

"we will assign responsibilities after the meeting".

which I suppose people find uncomfortably committal.



Sensing a need, a friend recommended I read Strunk & White's Elements of Style, which is 52 pages of awesome. With headings like "Express co-ordinate ideas in similar form" and "Place the emphatic words of a sentence at the end", it's so succinct that you honestly can improve your writing just by reading the table of contents. The book is filled with ways of choosing words, phrasings, and structures of sentences and paragraphs that inherently keep a reader interested and convey your meaning. It isn't just about writing correctly; it's about writing to most economically get what's in your head into somebody else's.

Partway through I realized that I was reading the programmer's guide for the English language; it ought to have a woodcut of an obscure mammal on the front.

Following the rules in Elements of Style takes work, but the book implicitly makes the argument that if you're not following these rules, you're wasting your reader's time and trying his patience. That is, if you don't decode your ideas into writing that is easily parsed, the reader has to decode it and that extra effort is what drives him away. Your goal as a writer should be to convey your intent as economically and elegantly as possible. This realization tickled something familiar in my brain.